SEM World

Google extends same-meaning close variants to phrase match, broad match modifiers

When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. That joke’s dead now. As expected, Google is further loosening the reins on close variants, this time extending same-meaning close variants to phrase match and broad match modifier. With the changes, Google is […]

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Why every PPC manager needs to automate more

Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the question, shall […]

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Microsoft Advertising rolling out experiments A/B testing tool globally

Here’s what you need to know to get started with Microsoft Advertising experiments. You will see a new tab in your Microsoft Advertising account soon if you don’t already. Experiments isrolling out globally for testing ad copy, landing pages and bidding strategies and modifiers. What we should care? Similar to drafts & experiments in Google Ads, experiments in Microsoft […]

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